Ola's Driver Mela in Partnership with Car Manufacturers

Mela is a one-stop solution for driver entrepreneurs planning to join the Ola platform

Ola, a leading mobile application for personal transportation, has organised a three day driver mela in Chennai with leading car manufacturers and financiers. This Mela was a one-stop solution for aspiring driver entrepreneurs planning to join the Ola platform.

Car manufacturers including Tata Motors, Maruti, Toyota, Chevrolet, Mahindra & Mahindra and financiers including SBI and Shriram Transport Finance Company, all were under one roof.

Drivers who wanted to be a part of the Ola platform could buy a new car at a down payment of just Rs. 49,000 by paying a token amount of Rs 1000 on the spot. They were also offered a discount of up to Rs. 70,000 on the cars, said the company in a statement.

Ravi Teja, Business Head- Tamil Nadu at Ola said, "Ola has always focused on nurturing entrepreneurship. Driving is a lucrative career option and through this initiative Ola aims to provide profitable means of earning a livelihood to many people who have not been able to own a cab either because of lack of information or financial support for initial down payment of cabs."

Ola claims that its driver partners have seen their revenue increase by 40 per cent after joining the Ola platform. 'Ola Pragati', a tailor-made program enables its drivers to take loans at lower rates and pay a part their EMIs on a daily basis thus providing an option of earning a livelihood.

Ola aims to offer this program to over 100,000 driver entrepreneurs across India within the next two years.