With this acquisition, Paytm hopes to take on major players such as BookMyShow. According to the company, the acquisition will help it attain leadership status in south India.
Paytm Entertainment has increased its online penetration in the country by more than 50 per cent, and is working with iconic single-screen theatres and regional multiplex chains, including Suresh Productions, V Celluloid, SVC and Anusri Cinemas.
Recently, it announced a ticketing partnership with SPI Cinemas, which owns landmark properties such as Sathyam Cinemas, Le Rêve and The Cinema, in Chennai, Hyderabad, and Mumbai.
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