Reliance Broadcast adds Bhojpuri channel

Reliance Broadcast Network Ltd (RBNL) is extending its regional presence, with a new Bhojpuri offering from its BIG MAGIC channel, in Bihar and Jharkhand.

The new channel, scheduled to launch on January 21, will cater to Dhanbad, Muzaffarpur, Gaya, Bhagalpur, Arrah, Jamshedpur and Ranchi and smaller towns. “While names of several shows from the mother channel will be extended, its content will be in the local dialect of Bhojpuri, with fresh production of shows relevant to this region,” RBNL said.

Sunil Kumaran, business head, regional TV, at RBNL, said: “There is tremendous potential in the regional markets and it is these markets that are delivering enormous growth in terms of audience maturity as well as marketers’ increasing demands to reach these markets.”