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Script goes wrong: Caught in a social media storm, Kent looks for cover

Despite an apology and withdrawal of an ad that was seen as insensitive and prejudiced, outrage and threats of boycott persist

T E Narasimhan |Business Standard | Chennai
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Script goes wrong: Caught in a social media storm, Kent looks for cover

3 min read Last Updated : May 28 2020 | 10:09 PM IST
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In a lockdown as consumers struggle with health and financial scares and keep their consumerist instincts under check, how can a brand grab attention and a share of the wallet? By advertising, staying

Topics :CoronavirusLockdownKentHema Malini

First Published: May 28 2020 | 10:08 PM IST

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