ShopClues signs MoU with NMDFC to support e-Karobar initiative

Delhi-based e-commerce marketplace, ShopClues, announced that it had signed an MoU with National Minorities Development and Finance Corporation (NMDFC), to support its e-Karobar initiative. The initiative tries to increase the market for artisans and craftsmen belonging to the minority community.

Shopclues will turn training and technology partner for NMDFC. The e-commerce company will train artisans on merchandising, quality management and packaging through classrooms that will be conducted either on the phone or through video conferencing. In addition, the products made by NMDFC beneficiaries will get a separate page "E-Karobar" on the marketplace.

"ShopClues' vision and philosophy is to empower small and medium businesses, local manufacturers, traders and craftsmen to participate in India's e-commerce revolution. With this MoU we inch many steps closer to this overall objective," said Raunak Raheja, director (categories), ShopClues.

This move expands Shopclues' seller base, which currently stands at 4,00,000. The company currently does list handicrafts and claims that it has almost 2 million SKU listings. The company, however, will charge them commission the way it does for all other sellers but, a spokesperson said that the other services will be given free of cost.