Tanishq to open 15 outlets

Tanishq, the jewellery retail business of the Tata group, is planning to invest around Rs 150-200 crore in setting up around 15 showrooms in various parts of the country in the next fiscal year.

Speaking on the sidelines of the launch of its sixth showroom in Chennai, at Chromepet, CK Venkatraman, chief operating officer (jewellery division), Titan Industries Ltd, said, “We are looking at opening 15 showrooms in the country before March 2012. The total investment would be around Rs 150-200 crore.”

With today's launch, Tanishq retail chain now has 123 exclusive boutiques in 76 cities.

The area of proposed showrooms would range from 3,000 sft to 20,000 sft, including four to five large showrooms spanning total area of more than 8,000 sft each. The largest of the upcoming outlets would be a 20,000-sft showroom in Mumbai, he added.

The new showroom in Chennai, with an area of 4,000 sft, would provide a range of traditional Bengali jewellery, wedding jewellery in plain gold, diamonds, polki and kundan.

The new showroom would also provide facilities including Karatmeter, a device to measure the purity of gold, for its customers.