TLC to go on jewellery hunt down south!

TLC, a lifestyle channel from the Nasdaq-listed non-fiction media company Discovery Communications’ stable, will be capturing everything about gold and other precious stones – from buying, wearing and above all enjoying jewellery – through its new India-centric series Oh My Gold (OMG!).

The five-part series, OMG! is shot in high-definition and will premiere on TLC every night at 9 pm, starting July 11. The series will be hosted by model-turned-actress Lisa Ray. OMG! will showcase the art of jewellery-making while delving into India’s extravagant jewellery traditions that are still prevalent today and make up the country’s rich cultural fabric. In this timeless journey, Ray travels to Hyderabad, Kochi, Chennai, Delhi and Jaipur, to uncover these cities' inherent jewellery styles.

“TLC has pioneered multiple programming genres, the latest being jewellery. India-commissioned content is central to TLC’s growth strategy and with OMG! TLC continues to raise the bar,” Rahul Johri, general manager and senior vice-president (south Asia), Discovery Networks Asia-Pacific, said here on Thursday.

Down south, Lisa Ray will go on a jewellery hunt in Hyderabad, travelling through the glorious era of the Nizams and unravel the glorious world of pearls here. In Kerala, the God’s own country, the actress’ journey in search for the significance of gold in the backwaters of Kochi becomes an extravaganza as she discovers gold on sea food, clothes and on a gold-plated version of herself.

“Lisa will embark on a divine exploration of temple jewellery in Chennai even as she visits the world's biggest gold stores and funky mobile jewellery. Grandiose gets an all new definition with the unveiling of a 1.5-tonne, 24-carat gold masterpiece,” Johri said.