Vodafone Essar today bagged exclusive rights for live streaming of ESPN Star Sports’ coverage of the ICC CWC 2011, which begins February 19, 2011. The company will stream ball-by-ball live coverage of all 49 one day internationals on their mobile phones via ESPN mobile TV.
Vodafone has also been named the co-presenting broadcast sponsor for ESPN Star Sports’ coverage of the World Cup, making it one of the biggest sponsors of the event.
Sanjay Kailash, Executive Vice President –Ad Sales & New Media, ESPN Software India, said that the broadcast of their channel on 3G mobile streaming will open new vistas in the country.
Live streaming of the matches can be availed on both 2G (GPRS enabled) and 3G handsets. “The 2011 cricket season in India coincides with an exciting time in the telecom industry when MNP and 3G are buzz words and the entire consumer base is being wooed afresh by incumbent and new competitors alike," said Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar.
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