Yogesh Mehta, Chief Executive Officer, Welspun Retail said, "I believe UVAR will add tremendous value and energy in implementing our strategies and thereby help attain our brand vision in the coming year. In the Retail Home Decor segment, there are huge opportunities to be explored."
He added, "We zeroed in on UVAR, considering their understanding of consumer behaviour and their creative insights."
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Pallav Kumar Ojha, Director, UVAR said, "We have always created a new dimension to Lifestyle Brands in India and Abroad. We plan to do the same with Welspun in this fiscal."
The agency has a 360 degree strategy in place to establish the brand in ATL, BTL, Digital and Retail platforms, it said.