Wipro launches MMM technology solution on Amazon Cloud

Wipro Technologies, the global information technology, consulting and outsourcing business of Wipro, today announced the launch of its proprietary Wipro Marketing Mix Modeling (MMM) technology solution on Amazon Cloud.

"MMM helps in determining the marketing ROI and impact on sales by statistically analysing activities like price change, advertising, media delivery and promotions," the Bangalore-headquartered, New York Stock Exchange-listed firm said in a statement.

With key features for built-in analysis and Dynamic SaaS dashboards, the solution provides "actionable intelligence" to brand managers and media planners of consumer packaged goods (CPG) companies, Wipro said.

"The 'anytime', 'anywhere' real-time recommendations to brands and products enable them to determine spend on right channels, measure key performance indicators (KPIs) and evaluate the brand's performance on a continual basis," it was stated.