NGC partners IPL to showcase 'Inside' story

Inside IPL-special series will reveal facts behind massive machinery of IPL

National Geographic Channel (NGC) has partnered with the Indian Premier League (IPL) to produce special feature on the cricket extravaganza under its 'Inside' series.

NGC will showcase the inside story of the IPL.

Inside IPL, the special series will reveal the facts behind the massive machinery of the IPL.

Featuring as it does, 54 days of cricket, 76 matches, 9 teams, 12 venues and more than a hundred million spectators and TV viewers, the Pepsi IPL 2013 is set to bring cricket, business and entertainment together, once again, to create an concoction that will have Indians and the cricketing world at large, captivated.

From the preparations for the Pepsi IPL 2013, to its execution, management, broadcast, players and fans, ‘Inside IPL’ will give viewers a peek into the making and shaping of India’s largest annual sporting spectacle.

Keertan Adyanthaya, Managing Director, National Geographic Network and Fox International Channels India said, “IPL is more than just a cricket tournament, with hundreds of millions of people and billions of rupees being involved. Nat Geo’s ‘Inside’ series is internationally famed for taking viewers behind the world's most spectacular places and occurrence. ‘Inside IPL’ promises to be the viewer’s front row seat and backstage pass to the frenzy, passion and excitement behind this one-of-a-kind sporting and entertainment event.”

Rajeev Shukla, Chairman, IPL, added, “We are very excited to be associated with a prestigious brand like National Geographic Channel for a special series on the Pepsi Indian Premier League. For the team behind the Pepsi IPL, this is a fabulous opportunity to showcase to the league’s loyal fans, the hard work and dedication put forth to make their favourite sporting event a reality.”

National Geographic Channel’s ‘Inside’ series showcases the world's most restricted places and behind-the-scenes moments from some of the world's greatest events. From the Vatican to the biggest Rolling Stones concert, from the beaches of Brazil to the crowded streets of Hong Kong, the show unravels the science, high-tech tools, and non-stop drama.