 "Post-Covid, highest single-day ticket sales in 2021, show BookMyShow trends")
BookMyShow clocked 2.9 million sales over the four-day Diwali weekend, thanks to the blockbuster movie releases after lockdown restrictions were eased this year, the online ticketing site has said.
Since the start of the Covid-19 pandemic, the site also recorded the highest number of sales on a single day, with 0.91 million tickets on November 5. Here are the highlights of the trends released for the period from January 1 to December 10, 2021:
Festive Fuel
- Diwali weekend saw 35% of total sales from Mumbai, Chennai, Hyderabad, Bengaluru and NCR.
- Bengaluru, Hyderabad, Chennai, NCR and Vizag contributed to 51% of total sales on Dussehra weekend
- South India made up 43% of total sales on Pongal/Sankranti weekend
- During festive season, Sooryavanshi was the most watched movie during weekends with 2.3 out of 3.3 million tickets sold for weekend shows
What’s streaming
- 22,51,000 hours of content were streamed on BookMyShow Stream since its launch in February
- Zack Snyder’s Justice League sold over 155k streams and rented 18 times by a single user, making it the most rented film of the year
- Most preferred time: 8-12pm
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