Tamil Nadu govt launches mineral water brand

CM says move to reduce financial burden on the low and middle income families

After launching low cost canteens and low price vegetable shops, the Tamil Nadu government today launched mineral water under the brand name 'Amma'. Tamil Nadu Chief Minister J Jayalalithaa today announced the launch of purified drinking water, called 'Amma Mineral Water' by the State Transport Corporations at Rs 10 per litre.

 

In a statement, Jayalalithaa said her government has resolved to reduce financial burden of  the low and middle income families, who are struggling to make ends meet owing to the rise in prices of petroleum products and wrong economic policies of the Congress-led UPA government at the Centre.

 

The water bottles would be made available in buses plying in long distance routes, at mofossil bus terminus and bus terminals here, Jayalalithaa said. She said the transport corporations would sell a litre of bottled water at Rs 10 as against Rs 15 by the Railways and Rs 20 by private players, said the Chief Minister.

 

'The bottles will be on sale from September 15, on former Chief Minister C N Annadurai's birthday,' she said.

 

During the first phase, a production unit would be established in suburban Gummidipoondi with a capacity of three lakh litre per day and necessary equipment would be procured by the road transport corporation.

 

After the official launch of the first unit on the occasion of Annadurai's birth anniversary, nine more water production units would be established across the State, she said.

 

The mineral water initiative is the latest in a series of pro-poor measures taken by the State government to provide relief to the people reeling under the spiralling price rise, said the Chief Minister.

 

The state government launched 'Amma Canteens' that serve breakfast, lunch and dinner at subsidised rates and vending outlets selling vegetables at subsidised prices are among the measures.