Oddly for a country of its size, there was almost no serious private player working on tackling this menace. And Kaplan could see an opportunity.
When he came across NEPRA, it was primarily in Ahmedabad, Indore and Pune, with a small presence in Jamnagar and Vapi. It had plans of entering Bhopal, Mumbai, Delhi, Patna, Jaipur and expanding further in Ahmedabad. The company had blended technology with the human element to come up with an efficient business model that could be replicated easily and scaled up effortlessly.
Its leadership team had learnt many lessons since the company’s inception in 2006, including a fresh start thanks to a fire that left them penniless. Moreover, the company was a “fit for purpose” in its local environment.