Data Tracker: The GST impact on advertising

Consumer durables advertisers will be able to advertise more in the same budget

Cube, GST
Cube, GST
Business Standard
Last Updated : Jul 31 2017 | 1:13 AM IST
Under the new tax regime, many companies will have to relook at their advertsing strategies to ensure that their budgets get them the same bang for the buck. A report from EY looks at the impact of GST on advertising.


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