IIM-A to launch a post graduate program in advanced business analytics

Joining its peers like Bangalore, Lucknow and Udaipur, the Indian Institute of Management Ahmedabad (IIM-A) is now set to launch a Post Graduate Programme in Advanced Business Analytics (PGP-ABA).

With data driven decision making becoming an integral part of efficient functioning in organisations amidst the deluge of digital data, IIM-A's PGP-ABA will use "appropriate methodologies" to enable candidates learn decision making.

"Along with the growth in processing power we are witnessing the growth of large pools of unstructured data which have embedded information that can be beneficially used for the good of organisations and societies. This course enables those who take it to deploy appropriate methodologies so as to extricate significant information from data and enrich decision making that unlocks value for all stakeholders," Errol D'Souza, Director, IIM-A said.

The 16-month post graduate diploma will start from the academic year 2020 and looks to upskill and prepare candidates for future in taking up leadership positions and shouldering more significant responsibilities in the organisation. The programme delivery is through a thoughtful mix of online, and on-campus sessions.

"IIM-A believes in delivering high quality programmes, with emphasis on experiential learning and this programme is no exception. Besides explaining the theoretical underpinning of the tools and techniques, emphasis will be given on the hands on learning using a variety of data sets from various domains of applications. Finally, you will be exposed to domain specific application of analytics in two chosen domains from different business vertical and Public Policy," said Tathagata Bandyopadhyay, Chairperson, PGP-ABA, IIM-A.

The PGP-ABA curriculum is designed to give the participants in-depth exposure to the analytics tools and techniques, and prepare them to solve business problems across industry verticals and functional domains using data.

The course is geared towards enhancing the analytical problem solving ability of the students through structured coursework. The students will be exposed to state-of-the-art data handling tools and techniques, followed by a rigorous and comprehensive coverage of analytical methods and model development techniques, which are immediately applicable to cutting-edge business problems.

As per the premier B-school, PGP-ABA is designed to help working professionals to acquire essential skills and knowledge for asking the right questions, addressing it with analysis of the right kind of data, and finally drive the decisions with the insights gained from the analysis to drive decisions.

The programme will, therefore, provide a framework for transforming data into insights that are coupled into an effective business decision making process. As a result,, the programme will focus on building blended expertise in data literacy, data processing and business acumen.