HDFC Bank launches co-branded credit card with Diners Club

HDFC Bank in association with Diners Club International, a business unit of Discover Financial Services, launched a range of credit cards today. The HDFC Bank Diners Club International Credit Cards are available in three variants – HDFC Bank Diners Club Black, HDFC Bank Diners Club Premium and HDFC Bank Diners Club Rewardz.

This is the third such  range of credit cards that the bank has launched in the last three months. In August they launched a co-branded credit card with Jet Airways. And in September, for Teacher’s Day they launched a Teacher’s Platinum Card.

The newly launched range of cards is aimed at the bank’s high net worth clients.  The card holders direct access to the Diners Club Airport Lounge Program spread over 450 lounges worldwide. In addition, the cardholder would be able to exchange global reward points for miles on major airlines and hotels.

The Cardholders would also have exclusive benefits and offers at Taj properties, Taj Safaris, Taj Air and Small Luxury Hotels Group. Additionally, the cardholders would be privy to instant global recognition reflecting their status and preferences through a dedicated and elite concierge program - HDFC Bank Diners Club Concierge.

As on June 2012, HDFC Bank’s credit card outstanding stood at Rs 7, 686 crore, up from Rs 5,405 crore in the corresponding year ago period.