Max Life unveils I-Genius

One of the leading life insurance companies, Max New York Life, announced the launch of I–Genius, a comprehensive parent–child nurture programme. The I-Genius programme will support talent development of children by identifying and rewarding those who display all-round skills. The program will also support parents in their quest to provide enabling environment for multi-faceted growth of their children.

According to a company release, the program will entail five unique initiatives including I-Genius Scholarship to recognize and reward talent, I-Genius Parenting for providing parenting guide, I-Genius Advantage for children related queries, I-Genius Secure to understand parents concerns and find solutions, and I-Genius Talent to nurture sporting talent.

The company plans to touch more than five million children and four million parents through I-Genius program.

The company also announced its first initiative under the I Genius Programme, the "I-Genius Scholarship", a scholarship programme that will recognise and reward children with all round talent.

The scholarship program will also help parents realize and recognize the talents of their children and thus help nurture the same, and will involve a robust multiple level evaluation process that has been conceptualized in association with Derek O'Brien, the release further stated.

Announcing the launch, Rajesh Sud, CEO and managing director, Max New York Life said "Research indicates that there are 119 million parents in India between the age group of 25-44 years with children less than 12 years of age. It is also a known fact that financial security of children is the most important reason that all parents save for.