SG Private banking is now Societe Generale Private Banking

Global wealth management major, SG Private Banking today said it has adopted the brand Societe Generale Private Banking effective from January 1.

"The new brand enables the private bank to reaffirm its identity as part of Societe Generale Group and to leverage further on the Group’s multi-service banking model," the company said in a release here.

By adopting the Societe Generale Private Banking brand, the business will be able to highlight both the visibility and the reputation of its private banking activities, targeting in particular the Ultra High Net worth Individual (UHNI) segment, it said.

The private bank will use the Societe Generale Private Banking brand worldwide, except for SG Hambros Bank, which will provide its services under the name Societe Generale Private Banking Hambros in the UK, Gibraltar, Guernsey and Jersey, the company said.

Also, in Bahrain and Canada, the company's services will be offered under the Societe Generale Wealth Management brand, it said.

Societe Generale is one of the largest financial services groups in the euro-zone and employs 163,000 people worldwide.