Apple apologises for iPhone speed cuts to prevent crashing

The retail price of the iPhone X, which went on sale last month, starts at $999

Apple, iPhone X, iPhones
Alex Webb | Bloomberg
Last Updated : Dec 30 2017 | 2:32 AM IST
Apple apologised to customers for software changes that reduced the performance of older iPhones to prevent unexpected shutdowns, while saying the company hadn’t intentionally set out to shorten the life of the products.

Aging batteries in the older iPhones contributed to the performance issues after a software update about a year ago, the Cupertino, California-based company said in a statement posted online. In response to customer complaints, Apple said it’s cutting the price of replacement batteries for iPhones no longer covered by warranty.

Apple has been confronted by a slew of lawsuits over the software tweak, which had led to noticeably slower performance in iPhone 6 and iPhone 6s models. Some accused Apple of intentionally slowing older iPhones to encourage consumers to replace them with newer, more expensive models. The retail price of the iPhone X, which went on sale last month, starts at $999.

“We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” Apple said in the statement. “We’ve always wanted our customers to be able to use their iPhones as long as possible.”

Apple said it introduced the software in late 2016 because phones with older batteries were prone to shutting down when more energy intensive processes created greater power demands than the batteries could handle. That fix reduced the demand on the batteries, and limited the shutdown issue, but Apple said in recent months users found the slowness of their iPhones had become intolerable.

Anyone with an iPhone 6 or later will be able to replace the battery for $29 instead of the current $79 beginning in late January, Apple said. The company also will roll out an update to the iOS operating system that lets users see whether their battery’s condition is affecting performance.
 

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Next Story