CEO Tim Cook takes $4 mn pay cut as Apple's 2019 performance dwindles

His 2019 bonus, which is tied to Apple's performance, tallied $7.7 mn, and was calculated based on Apple exceeding its sales target by only 28%; the incentive was $12 mn in 2018

Tim Cook, Chief Executive Officer, Apple
Tim Cook, Chief Executive Officer, Apple
PTIAFP San Francisco
2 min read Last Updated : Jan 04 2020 | 9:20 PM IST
Apple chief Tim Cook saw his annual pay slip to $11.6 million in 2019 after the company registered a weaker financial performance compared with the previous year, according to documents filed Friday.

Cook, who took home $15.7 million in 2018, is paid a base salary of $3 million, in addition to a bonus and various compensations.

His 2019 incentive bonus, which is tied to Apple's performance, tallied about $7.7 million, and was calculated based on the fact that Apple exceeded its sales target by only 28 per cent.

That compared with $12 million in 2018, based on the company exceeding its sales target by 100 percent, the filing with the Securities and Exchange Commission said.

Cook's 2019 pay was also reported to include another $885,000 worth of benefits, most of which were for security and use of a private jet.

"For security and efficiency reasons, the board requires Mr. Cook to use private aircraft for all business and personal travel," the filing said.

Apart from his salary, Cook also saw more than $113 million worth of Apple shares become vested as part of his long-term compensation as head of the firm, according to the filing.

As iPhone sales have weakened, Apple has been shifting to earnings from digital content and services sold to the legions of fans of its devices.

Apple reported net sales of $260.2 billion and operating income of $63.9 billion for 2019, it said in the filing. 

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :Apple IncTim Cook salaryTim CookApple Tim Cook

Next Story