Cars could be another major market, iFlyTek believes. China is pioneering a push into self-driving cars, which could heavily depend on voice technology. In September, iFlyTek introduced a new product, a glowing ellipsoid that mounts on a dashboard and listens for questions that it can check online, like a car-mounted Siri. “We have to understand if the car is our friend, if there is an emotional connection,” Liu said.
Through a third-party supplier, a few hundred thousand of the four million cars that the Volkswagen Group sells in China annually will be equipped next year with iFlyTek voice recognition technology, said Christoph Ludewig, a spokesman for the German automaker.