Continuing with its start-up acquisition spree, Yahoo has reportedly purchased mobile-video app Ptch that was funded by Dream Works Animation for an undisclosed amount.
The Ptch iPhone app lets users create montage videos out of clips and photos.
According to Cnet, the Ptch team is expected to join Yahoo after shutting down in January 2014 and the company said that it will be able to focus its efforts and leverage technology to make Yahoo's photos and video platforms the best in the world.
The service was launched a little more than a year ago, after being incubated out of DreamWorks for eight months.
Yahoo CEO Marissa Mayer has been on a shopping spree of startups since getting the top job at the internet giant in a bid to revive its market share lost to rival Google.
Just a day earlier, the internet giant bought SkyPhrase, a natural language software, expected to be incorporated in Yahoo's core product lineup.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)