Answers to last week's quiz #056

 

1. The CEO of which airline is known to sometimes hide in the overhead bins in his planes and dress up like a drag to create a fun atmosphere and promote the airline?
   Herb Kelleher of Southwest Airlines 
    
2. Which company has launched an initiative called Astra (Advanced Sales Training for Retail Ascendance) for its sales and distribution partners? They learn marketing through plays staged at their shops by professional actors.
   Dabur India 
    
3. Which company founded by an Indian is known to be the second largest manufacturer of cordless phones in the world?
   Binatone, founded by Gulu Lalvani 
    
4. Keeping in mind the environment, which automaker was the first to use solvent-free waterborne paint in mass production?
   Honda, in 1989 
    
5. Which brand began its life in 1894 and was originally manufactured from the residue of another soap that was launched 10 years earlier?
   Lifebuoy. It was initially manufactured from the residue of Sunlight soap. 
    
6. The cosmetics industry thrives on using ingredients from this water body known to have curative and therapeutic properties. The Greeks called it "Lake Asphaltites", due to the naturally surfacing asphalt. Name it.
   The Dead Sea 
    
7. In 1912, who developed a test to measure the "hotness" of chilli peppers?
   Wilbur L Scoville 
    
8. Kvass, the traditional Russian drink, is making a comeback. A company by the name Nikola made a name for itself by producing this patriotic drink. What does this company's name signify?
   Nikola means “not cola” 
    
9. Name the brand founded by T Ramesh Pai of the Manipal Group in 1962? It is one of the most popular brands in its category with over 60 per cent market share.
   Kurl-On coir and foam mattresses 
    
10. Which airline's frequent flyer programme is called Matmid?
    El Al, the Israeli airline 

There were 42 all-correct entries for the strategist quiz # 56. The winners who will receive a copy of Leading with Questions are: Kenny Roger Moise, Chennai; Jitender Kumar, Pune; Ganubai R Bhat, Bangalore; Nivedita, Bangalore; Anjali Agarwal, Kasganj; S S Dhami, Pune; Nawendu Bharti, Bangalore; Ranjit Kamat, Mumbai; Arnab Bhattacharya, Mumbai; and Premraj Pushpakaran, Kochi. Kenny Roger Moise also wins Rs 2,000.