Answers to last week's quiz (#069)

 

1. After which brewery or beer brand is a bottom-fermenting yeast named? It was named so to honour the innovative work done by one of its scientists, Emil Hansen, who was responsible for isolating this particular strain.
   The Carlsberg brewery. The yeast was given the name Saccharomyces Carlsbergensis. 
    
2. For which industry was the E-Nose developed and by whom? 
   E-Nose is an innovative instrument used to measure the quality of Indian tea. It was developed by the Centre for Development of Advanced Computing (CDAC). 
    
3. Name the brand of candies Premier Zhou Enlai gave President Richard Nixon as a gift during his first visit to China in 1972. It is a very popular state-owned Chinese brand that was also tainted recently in the melamine-in-milk scandal.
   White Rabbit 
    
4. In 1858, three brothers in the US accepted cotton from local farmers as currency to settle accounts. They became brokers for buyers and sellers of the crop and opened an office in New York in the same year. In the 1930s, they underwrote the initial public offering for DuMont, the first television manufacturer. Name them.
   Lehman Brothers 
    
5. Name the oil company that fuelled and lubricated the world’s first commercial jet airliner — the de Havilland Comet, built in 1949. 
   Shell 
    
6. Identify this brand which is an abbreviation of two Danish words, “leg godt”, meaning “play well” and also “I put together” in Latin
   Lego 
    
7. This brand of fishing rods that dates back to 1976 has a heritage that is over a century old. In 1896, in Kalamazoo, Michigan, a man named William Shakespeare Jr, a lifelong fisherman with a background in advertising, camera manufacturing and medicine, invented an improvement for the common fishing reel that wound the fishing line more evenly back onto the spool. Name the brand.
   Ugly Stik 
    
8. Name the brand that used its popular English slogan in the Hong Kong market and realised it was a mistake because when translated in Chinese, it meant “Eat your fingers off”. 
   KFC 
    
9. What is common to the companies Food for Thought, Bread of Life, Bread and Circus, and Merchant of Vino? 
   They were all small individual companies that were taken over by US-based Whole Foods Market, which deals in natural and organic foods and runs a supermarket chain 
    
10. This new logo of a company is a modification of its original logo that was inspired by a Greek sculpture dating back to 450 BC. The sculpture features three different symbols of measurements used in ancient Greece: a fathom, a cubit and an Athenian foot. Identify the company
    Akzo Nobel. The brand identity which was introduced in 1988 was inspired by a Greek sculpture dating back to 450 BC.

There were 16 all-correct entries for the strategist quiz #69. The winners who will receive a copy of The Rupert Murdoch Way are: Vastuti, Faridabad; Anitha, Hyderabad; Judith Sharon, Tirunelveli; Saurabh Khandelwal, Pune; Deeksha Jaiswal, Noida; Amit Rajmane, Bangalore; V Srinivasa Murthy, Nellore; Sanjeev Prakash, Mumbai; Shashi Shekhar, Faridabad; and Chirag Shahi, Faridabad. Vastuti also wins Rs 2,000.