Answers to last week's quiz (#125)

 

1. This fictional character is a $5-billion cash cow for its company. But its popularity seems to be waning and the company has plans to rebrand its personality by moving away from its clean image. The first project for this exercise has been code named Super Secret. Name the character. 
   Walt Disney’s Mickey Mouse 
   
    
2. What is common to David Beckham’s knees, Celine Dion’s vocal cords and the tongue of the chief taster for the UK’s Costa Coffee chain?
   All have been insured by Lloyd’s of London 
   
    
3. This world famous design in glass, created for one of the world’s most popular consumer brands in the early 1900s, was named by its designer after the sheath dress that was in style at that time. Identify the designer and the brand.
   Earl R Dean and Coca-Cola 
    
4. An Indian industrialist and a former RAF pilot approached the Government of India in the early 1930s offering it a subsidy of Rs 1.25 lakh or guarantee of Rs 1 lakh a year for a first of its kind service they planned to set up. What was this venture?
   JRD Tata and Nevill Vintcent setting up the Tata Air Mail service in 1932 
   
    
5. Ajay V Bhatt became a celebrity through an Intel advertisement. What is he best known for? 
   The co-inventor of USB 
   
    
6. This entrepreneur, after he took over a wine store owned by his parents in the US, set up a video camera inside the store and discoursed about what makes certain individual wines great. These are posted on a blog now. Name him and his blog.
   Gary Vaynerchuk. The blog’s called Wine library TV. 
   
    
7. The name for this brand of cycle lamps was derived in the 1920s from the English word ‘international’. Today this brand has been folded into its parent brand which is a multinational. Name the the brand and the company.
   Konusuke Matsushita, founder of Panasonic and National 
   
    
8. Which company used a new packaging to sell its product as a packet of postage stamp-sized sheets of degradable film? It was named by the Time magazine as one of the best inventions.
   Listerine Pocket Paks and Breath strips, dissolvable mouth freshner strips. 
   
    
9. Strategy and ______ are the Himalayas of marketing and everything else is the Catskills. Fill in the blank and name who said this. 
   Timing. Al Ries and Jack Trout. 
   
    
10. The Dummies Man found on “For Dummies” books by Hungry Minds, which is now owned by Wiley

 

 

There were nine all-correct entries for the strategist quiz #125. The winners who will receive a copy of Go it Alone are: Pranab Kumar Lala, Mumbai; Madhavi Gummudu, Hyderabad; S Srilatha, Hyderabad; Shravan, Secunderabad; Gayatri Veeramachineni, Secunderabad; Y V S Karthik , Hyderabad; P Pavan Kumar Reddy, Nalgonda; Srujith Lingala, Hyderabad; and Indira, Nalgonda. Pranab Kumar Lala also wins Rs 2,000.