Answers to last week's quiz (#163)

 

1. Who said this about the brands he launched: “If people find No.2 so good, they will believe No.1 to be even better”? No.2 was launched before No.1.
   Ardeshir Godrej for his soap brands No.1 and No.2 
    
2. Who is launching an exclusive magazine for the iPad called Maverick?
   Richard Branson 
    
3. The idea of a low-cost airline hit this entrepreneur when he was travelling from Johannesburg to Cape Town in a flight operated by Kalula.com. Name the person and the airline he set up.
   CR Gopinath founded Air Deccan which is now Kingfisher Red 
    
4. Who is credited with coining the term “customer experience”?
   Bernd Schmitt, professor of international business at Columbia Business School and CEO of consulting firm EX Group 
    
5. What is generally referred to as “the Woodstock for Capitalists”?
   The annual shareholders meeting of Warren Buffet’s Berkshire Hathaway 
    
6. When it was launched at 12:01 am on its inaugural day, the following opening remarks were made by the CEO of its company: “Ladies and Gentlemen, Rock and Roll.” What is it?
   MTV. It was launched on August 1, 1981 with the opening remarks made by its CEO, John Lack. 
    
7. Which designer has launched a new collection after he was inspired by Mitsubishi’s Outlander?
   Rohit Bal 
    
8. Which brand had to recall 800,000 pairs of its shoes when it was found that a logo on the sole resembled the Arabic lettering for Allah?
   Nike 
    
9. What is common to these companies: Abbott, Fannie Mae, Gillette, Kroger, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo and the former Circuit City?
   All are ‘Good to Great’ companies as identified by Jim Collins in his book with the same name 
    
10. Where is this logo found? Identify the brand.
    
    
    The logo is found on the hubcaps of Jaguar cars

There were two all-correct entries for the strategist quiz #163. The winners who will receive a copy of The Instant Productivity Toolkit are:Anika Saxena, Chennai and V S Murthy, Nellore. Anika Saxena also wins Rs 2,000.