Answers to last week's The Strategist Quiz (#253)

1. What name is given to a new type of company/corporation which uses the power of business to solve social and environmental problems? 
   B Corporations. B Lab, a non-profit organisation, certifies B Corporations, the same way TransFair certifies Fair Trade coffee or USGBC certifies LEED buildings. 
    
2. Which company’s new baseline is Go Further? 
   Ford 
    
3. In this era where social networks are beginning to dominate the internet space, what have been named after actresses Aishwarya Rai, Dia Mirza, Celina Jaitley and Bipasha Basu?
   Slideshare’s servers from where the portal delivers the slides to users across the world. LinkedIn has now bought slideshare for $119 million 
    
4. In 1916, when this brand started its creators wanted to use the line “the first ‘feel-like-everyday’s-a-Saturday’ shoe”. Since it was too long for a tag, they called it Champion. Name the brand and give the two words that are its contribution to the footwear industry and are used generically.
   Keds. It was the first to introduce rubber-soled shoes which became known as sneakers because the rubber soles allowed sneaking around silently 
    
5. This symbol was first incorporated on at least one 1889 model of the Underwood typewriter and subsequently from 1905 all its successful typewriters carried it. In 1971 this person made a breakthrough invention and said to his colleague “Don’t tell anyone! This isn’t what we’re supposed to be working on”. Name the person, his invention and the symbol. 
   Ray Tomlinson inventor of email and the adopter of @ symbol which he used to introduce an email address with 
    
6. The advertisements of which brand in the mid 2000s featured Manoj Night Shyamalan, Tiger Woods, Kate Winslet, Robert De Niro, Venus Williams and Beyonce Knowles? 
   American Express 
    
7. The family member of which famous business group published a book of essays titled “Buried Stories”?
   Lee Maeng-hee, older brother of the current Chairman of Samsung 
    
8. Despite this iconic brand’s founder passing away way back in 1888, the company has opened a twitter account in his name which has more than 79,000 followers. Name the twitter account and the brand.
   The Coca Cola Company operates a twitter account by the name Doc Pemberton 
    
9. What is common to the sale of the library of a British politician Sir John Stanley and the sale of the library Napoleon took with him into exile on St Helena?
   The auction house Sotheby’s, founded by London bookseller Samuel Baker, in 1744, was responsible for the sale of British politician Sir John Stanley’s library and the one Napoleon took with him into exile on St Helena 
    
10. Identify the company from its logo. 
    
    
    Bharat Earth Movers Limited (BEML)

There were 29 all-correct entries for The Strategist quiz #253. Surya Kumari, Secunderabad; G Balaji, Vellore; Asim Kumar Ghosh, Greater Noida; Karthik Arumugham, Bangalore; Vikram Rana, New Delhi; I Vinoth, Chennai; Nisarg Vora, Mumbai; Vipula Sharma, Faridabad; Shreya Chakraborty, Kolkata, P Surenthran David, Chennai
Surya Kumari also wins Rs 2000.