Answers to last week's The Strategist Quiz (#247)
- After the recent tragic killing of Trayvon Martin in the US, this brand has unintentionally taken on the role of brand representative for the shooting protests. Name the brand and state the reason.
Skittles fruit candy manufactured by Wrigley’s. Treyvon Martin was carrying a bag of this candy and a can of Ice Tea when he was shot.
- Just as its shares started selling to the public for the first time, BATS Global Markets halted trading on its own stock, week ending 24th March, 2012 after a series of technical errors in its system. What is BATS?
BATS is a stock exchange based in a suburb of Kansas City. Its name stands for Better Alternative Trading System.
- What is common to Juan Atkins the inventor of Techno Music and the world’s richest person Carlos Slim Helu?
They were both inspired by Alvin and Heidi Toffler. Juan Atkins cites Toffler’s phrase “techno rebels” in his book Third Wave as inspiring him to use the word techno. Carlos Slim says that their books have played critical roles in helping him anticipate and identify business opportunities around the world.
- The greatest contribution of this advertising genius of the 1900s was helping to create a national tooth brushing habit in the US. Before the advent of the brand for which he created advertising campaigns, almost no Americans brushed their teeth. Name the person and the brand.
Claude C Hopkins a pioneer in the field of advertising created strategies for Pepsodent which helped make tooth brushing a daily habit in the US
- This American brand started in a Michigan farm by two brothers in 1892 is now British owned. Mark Twain, Theodore Roosevelt, Thomas Edison and Mahatma Gandhi were its users. It was one of the first to bring out a Mickey Mouse branded edition during the 1930s. Name it.
Ingersoll Watches
- For IBM it started in 1952 and ended in 1982. For Microsoft it started in 1998 and ended in 2004. What is being referred to here?
The anti-trust cases against them. Both companies were accused of monopolistic practices in their respective business in violation of the Sherman Act of the US.
- Who renamed what as Theobroma, which meant for food of the gods in Greek?
Swedish naturalist, Carolus Linnaeus was dissatisfied with the world Cocoa, so he renamed it Theobroma
- On October 15, 1932, when JRD soared in a tiny single-engined De Havilland Puss Moth from Karachi with a 25-kg first load of mail to Bombay via Ahmadabad, which oil company refueled his plane in Ahmadabad?
Burmah Shell
- Whose baseline reads “Working for a World Free of Poverty”?
The World Bank
- Identify the organisation from its logo. It is a cooperative by character where its customers can become members of their local units and also have a say in its operations.
Rabobank Group of the Netherlands
| There were 40 all-correct entries for The Strategist quiz #247. Rishi Anurag, Lucknow; Praveen Hegde, Bangalore; Shefali Srivastava, New Delhi; Rajan Kumar, Bokaro; S Balasubramanian, Coimbatore; Saurabh Mukherjee, Howrah; P K Ghosh, Kolkata; Sanjit Dutta, Lucknow; Govind Joshi, Mumbai; Murthy V S, Hyderabad |