Answers to last week's The Strategist Quiz (#264)

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1. This was the only brand before Havells that saw value in the late Rajesh Khanna. It struck its first in film placement deal for a movie starring the superstar where he played the owner of an agency in the movie that was named after this brand. Name the movie and the brand.
   Emami’s first in film placement was for the 1983 movie Agar Tum Na Hote starring Rajesh Khanna, Raj Babbar and Rekha 
    
2. Whose cell phone brand is christened “Chairman” and what is its claim to fame?
   It is the world’s first luxury hybrid smart phone from the house of watchmakers Ulysse Nardin 
    
3. This brand is from a central European country and its name when translated in its native, means pity/shame. It is quite a popular brand in India. Name it.
   The Czech auto brand Skoda 
    
4. Who said this “You always start with a fantasy. Part of the fantasy technique is to visualise something as perfect. Then with the experiments you work back from fantasy to reality, hacking away at the components”?
   Edwin Land inventor of Polaroid 
    
5. At the age of five the founder of this company started selling matches to his nearby neighbours and by the time he was seven, he realised that he can buy matches in bulk cheaply in Stockholm and re-sell them individually at a very low price and still make a good profit. From matches, he expanded his porfolio. Name him and his company
   Ingvar Kamprad, the founder of IKEA 
    
6. Which brand is offering the winner of a new-flavour contest the option of a prize based on sales of the new flavour that he or she inspires? Also mention the title of this campaign
   Frito Lay’s Do us a Flavour campaign 
    
7. Connect the Lloyd’s Building in London, the Dresdner Bank Building in Frankfurt, IBM Tower in Johannesburg, the Elf Towers in Paris, the Etisalat building in Abu Dhabi and the New York times building with an individual who is considered to be an achiever?
   Alain Roberts known as the French Spiderman climbed all these corporate buildings with his bare hands. Also ran into trouble with some of them since he was never accorded permission to do so. 
    
8. Launched in the early 1900s Highland Milk and Jersey were two of the three names that were considered for this brand. By what name is it known today?
   Cadbury’s Dairy Milk Chocolate 
    
9. Identify the brand from this description — “A tribute to the man who stands up for what he believes. Who is brave enough to fight injustice and discrimination. Who leads by example.” This brand is the world’s largest brand in its category by volume. 
   The Indian whisky brand Officer’s Choice 
    
10. Identify the brand from its logo?
    
    
    Microsoft Office’s new logo released recently when office 2013 was announced

There was one all-correct entry for The Strategist quiz #264. Lokesh Sunda.
Lokesh Sunda wins Rs 2000. The winner of the cash prize was chosen by drawing lots.