Recombining existing knowledge is only one piece of the puzzle, says Sarah Kaplan, a Rotman professor of strategic management who has co-written a study paper on the subject."Managers are going to have to design organisations for both deep-dive research and recombination," says Kaplan.
Previous researches have measured levels of innovation by looking at how frequently a patent is cited in subsequent patent registrations. That measures the idea's economic usefulness, but not how truly new the idea is, say the current study's researchers.
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