Cannes: 12 and counting

Indian firms better their score on day-4, taking home a total of seven lions in press, design and radio categories

India bettered its score on day four taking home seven lions in all in the categories of press, design and radio. Cyber (or digital for the layman) drew a blank since no Indian agency had a shortlist in the category. The biggest haul was in press, a traditional favourite of Indian agencies. Here Leo Burnett bagged a silver Lion for its work for Bajaj Electricals, while Ogilvy had two bronze and BBDO had one bronze Lion respectively.

 

Agency	Gold	Silver	Bronze	Score
Leo Burnett	-	2	1	13
DDB Mudra	1	-	1	10
Ogilvy India	-	-	3	9
McCann	1	-	-	7
BBDO	-	-	2	6
Cheil	-	1	-	5
Total Lion=12	2	3	7

Design was the next category that gave India two Lions, a gold and bronze for DDB Mudra for its work for the Ministry of Tourism’s popular Incredible India campaign. This campaign has been running for the last ten years promoting India as a tourist destination. DDB Mudra’s typographic work for this campaign won it the coveted gold and bronze lions.

In radio, Leo Burnett walked away with a bronze Lion – the only winner in the category, which had two shortlists from India.

At the end of four days, India has a total of 12 Lions. Last year, the tally was well over 15, since the categories declared so far are the strong points of India agencies.  The categories that are now left  – Titanium and Integrated, Film Craft, Branded Content and Entertainment and Film - are very competitive with India traditionally not doing so well there.