Cannes 2013: Press and Design take India's tally up

Indian agencies bag 23 metals in the categories, taking total toll to 32 metals

India more than made up for its lacklustre performance in the initial days of the on-going Cannes Festival of Creativity by taking home a total of 23 metals in the press and design categories – crucial segments given our emphasis on traditional media.

McCann raced ahead of its competitors with two golds in the press category, followed by Grey and Taproot winning a gold each. The latter (Taproot, that is) also bagged a silver and bronze in press, while Leo Burnett bagged a silver, and O&M and DDB Mudra took home three and one bronze Lion respectively in the category under review.

In all, Indian agencies bagged a total of 11 metals in press. In design, the tally was 12 metals with a gold each going to Taproot and O&M. The latter also took home two silver and bronze Lions, while McCann and BBDO walked away with two bronze lions each and TBWA and Leo Burnett bagged a bronze each in the category.

After four days of the festival, India has a total of 32 metals – the first time it has crossed the figure of 30. With categories such as film, film craft and integrated yet to be declared, Indian agencies cumulatively could cross the 35-mark this year.