By 2017, over 60 per cent of organisations' ICT spending will be for third platform technologies, solutions and services, increasing to 80 per cent by 2020. Further, by 2018, 80 per cent of B2C and 60 per cent of B2B organisations will overhaul their "digital front door" to support 1,000 to 10,000 times as many customers/customer touchpoints as they do today.
Jaideep Mehta, managing director, IDC South Asia, says, "Crucially, they are breaking down barriers to entry and new competitors can come from unexpected quarters: so, a bank needs to worry about a telco taking away its payments business. Even the local kirana shop owner needs to worry about the impact of hyper-local delivery services!"
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