Digital transformation accelerating growth on the third platform

Digital transformation accelerating growth on the third platform
Business Standard New Delhi
Last Updated : Nov 23 2015 | 12:05 AM IST
Digital transformation (DX) is accelerating growth on the third platform and challenging current chief information officer (CIO) leadership model, claims IDC Asia/Pacific in its report titled, FutureScapes. IDC Asia/Pacific predicts that by the end of 2017, 60 per cent of APAC 1000 (A1000) enterprises will have DX at the centre of their corporate strategy, with majority even creating an independent position to oversee the DX strategy implementation.

By 2017, over 60 per cent of organisations' ICT spending will be for third platform technologies, solutions and services, increasing to 80 per cent by 2020. Further, by 2018, 80 per cent of B2C and 60 per cent of B2B organisations will overhaul their "digital front door" to support 1,000 to 10,000 times as many customers/customer touchpoints as they do today.

Jaideep Mehta, managing director, IDC South Asia, says, "Crucially, they are breaking down barriers to entry and new competitors can come from unexpected quarters: so, a bank needs to worry about a telco taking away its payments business. Even the local kirana shop owner needs to worry about the impact of hyper-local delivery services!"

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First Published: Nov 23 2015 | 12:05 AM IST

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