Fragrant grain

Asbah, a brand owned by DCP India Private Limited, has launched its aromatic platinum basmati rice. The refined and unadulterated grains are sourced directly from farms in the Himalayan belt. After being cooked it swells up to three times of its original size. Priced at Rs 180 per kg, the rice is available at retail counters, hyper-markets and on e-commerce portals.

TV for gamers

Noble Skiodo has launched the 32CN32P01 HD Ready Bluetooth Led TV at a price of Rs 14,999. The LED TV is pre-loaded with top rated games for gamers, multiple connectivity options for easy access to digital content and crafted with slim bezel. It also boasts a pixel resolution of 1366x768 and a wide viewing angle of 178 degrees, a powerful 10Wx2 sound output and in-built Bluetooth connectivity feature.

Entry to durables

IT peripherals, audio/video and surveillance products supplier Zebronics has entered the consumer durables market with desert coolers - 45L-ZEB 45DS (Rs 10,990) and 70L-ZEB 70DS (Rs 11,490). Crafted with wooden wool pads and honeycomb pads, the air coolers are available in 45L and 70L with a powerful air delivery of 3200m³ and 3500m³ per hour at peak speed and 33ft and 35ft of air throw.

Modern timepieces

Pune-based online bespoke marketplace icustommadeit.com has launched own limited collection luxury watches, "Aion", with six limited pieces. Each piece in the range has been given a specific name - the Aion Augustus, Aion Jupiter, Aion Orpheus, Aion Aurelian, Aion Pantheon and Aion Sparta. Aion's limited collection also includes antique pocket watches from 19th century luxury Swiss and heritage English watch makers, restored and redesigned as modern timepieces. The price of this collection ranges from Rs 30,000 to Rs 85,000.