KIT: The branded milk market in India
Strategic tools for the practising manager
The branded milk distribution market in India is around Rs 40,000 crore.
The market is growing at 10-12 per cent a year.
The branded milk market earns high margins of 10-12 per cent.
The demand for milk has increased in urban areas despite price hikes.
Some of the brands operating in this segment include Amul’s Taaza, Slim & Trim, Gold and Shakti; Nestle’s Milk, Pro-Heart Milk and Slim Milk; and Parag Milk Food’s Gowardhan.