KIT: The home textiles market in India

Strategic tools for the practising manager

The home textiles market in India is estimated to be Rs 17,000 crore and is growing at over 9 per cent annually. The home textiles and furnishings market is expected to reach Rs 26,600 crore by 2015.

Some key growth drivers for this market are: Growth in the number of households and discretionary incomes, and growth of end-use sectors like housing, office, hospitality and healthcare.

The unorganised sector dominates this market. Less than 10 per cent of the market is organised, and thus there’s a huge opportunity for organised players to grow.

Some of the brands with a pan-India presence are: Bombay Dyeing, Spaces, Fabindia, Portico, Maspar and Atmosphere. Many large-format retailers like Shoppers Stop, Big Bazaar, Home Town, Home Center, Reliance Mart and Westside also have home furnishing departments which are contributing to organised sales in this sector.

Of the various segments within home textiles, bed linen and bath linen contribute to two-thirds of the total market size. Kitchen linen, curtains, upholstery and rugs/carpets contribute to the rest of the market.