KIT: Trends in Indian Home Furnishing Industry

Strategic tools for the practising manager

INDIAN INFLUENCE: The home furnishing industry is greatly influenced by traditional motifs and design, though there is some Western element in terms of styling (use of lace, minimalism etc). Such designs greatly appeal to modern customers who are increasingly adopting a modern lifestyle but are still attached to their roots.

NATURE-FRIENDLY: Natural fibres have gained popularity due to the renewed interest in eco-friendliness and sustainability. The home textile market has seen an increase in the use of organic fabrics, and textures and weaves that focus on natural fibres.

RISING PROSPERITY: After a brief slump in 2009, the home furnishing market is expected to recover in the coming years. The rise in middle-class incomes and an increase in the number of home-specific organised retailing chains in smaller cities will propel growth.

HOSPITALITY: Hospitality is expected to push the home furnishing market by 25 per cent in the next few years. This space has so far been dominated by indigenous players, but international players are now beginning to capture it.