Strategic tools for the practising manager

KIT

Globally, the Flavours and Fragrances (F&F) industry is estimated at Rs 80,000 crore of which the top five players "" Givaudan, International Flavours & Fragrances (IFF), Firmenich, Symrise and Quest International and Takasago "" account for a 40 per cent market share.

The Indian F&F market is estimated at Rs 1,000 crore and is projected to grow at 15 per cent annually.

These top five international houses account for 75 per cent of the market even in India.

In the West, the market is split equally between flavours and fragrances. But in India, fragrances account for 55 per cent of the total market. Flavours are a Rs 450 crore market, while fragrances are worth Rs 550 crore.

The men's fragrance segment has a 32 per cent share in the Rs 550-crore fragrance market in India.