The Strategist Quiz #057

 

1. What is common to the Sydney 2000, Atlanta 1990 and Athens 2004 Olympics from a brand sponsorship perspective? 
    
2. The secret formula for which drink is only known to the Mackinnon family of Scotland? 
    
3. What is the brand philosophy that is common to the brands Lush, Elixir, Cobalt and Rain? 
    
4. Which news agency was the first to announce the deaths of Joseph Stalin, Indira Gandhi and Pope John Paul I? 
    
5. Who is credited to have coined the use of the word “Evangelist” from a business management perspective? 
    
6. What is the Call Me MISTER initiative? 
    
7. For which historic product launch was London Times distributed freely and the Empire State Building lit up in the colours red, yellow and green? 
    
8. The accidental spilling of a bottle of turpentine by J B Jolly in 1855 gave birth to which industry? 
    
9. Name the brand founded by Selim Zilkha in the 1960s? 
    
10. Identify this logo? (See below) 
    

Ten all-correct entries will receive a copy of Randy Schwantz’s How to Get Your Competition Fired, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 30 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.