The Strategist Quiz (#079)

 

1. Which Italian luxury apparel and accessory brand is opening its store at the Trident hotel in Mumbai? 
    
2. What is the term associated with an unlikely but not impossible catastrophe that no one ever seems to plan for? It was popularised by a book with the same title and is symbolic of the current downturn caused by irrational exuberance. 
    
3. Recently, an Istanbul-based company recruited 100 additional staff to meet over three lakh orders for its product model no. 271. Why is the product in demand? 
    
4. In 1905, on a cold winter night, an 11-year-old mixed soda water powder and water in a glass and left it on his back porch. He recounted the incident 18 years later and applied for a patent. Name this inventor and his invention. 
    
5. Who launched the brands Shhh and Controversial? 
    
6. Name the company which specialises in sending men dressed like extras from a 1930s Fred Astaire movie to humiliate debtors into paying up? 
    
7. Which brand launched a special edition of its product as a tribute to Marlene Dietrich? The product carries the star’s signature on it. 
    
8. Before the internet era, hard copies of memos were circulated in offices with a covering note carrying the names of all those who are to receive or see it. What was the covering note called? 
    
9. As per his wish, which actor-singer was buried with a packet of Camel cigarettes. 
    
10. This logo belongs to a brand which can be linked to Sania Mirza, Boris Becker and Martina Navratilova. Identify it.
    

Ten all-correct entries will receive a copy of Hossein Askari, Zamir Iqbal and Abbas Mirakhor’s New issues in Islamic Finance and Economics, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 31 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.