The Strategist Quiz (#091)

 

1. What is common to singer Christina Aguilera and the brands Hugo Boss, Puma and Lacoste? 
    
2. Name the company and the strategic planning tool it used that envisions multiple future events and help develop plans to respond to them. It helped this company navigate the oil shock of the 1970s. 
    
3. What was formed after the “India Report” was submitted by Charles and Ray Earnes to the Indian government? 
    
4. The co-founder of which company shared his principles in the book Management: How Modern Business Buildings Are Operated? 
    
5. What did a European artist who has a doctorate in biology, an Italian fashion house and a Nigerian bank together set up in London? 
    
6. Which company supplied the four-colour television broadcast vans for India’s first-ever colour television transmission, which happened during the Asian Games in 1982? 
    
7. Which company’s CSR initiative is branded as White? 
    
8. Whose Rolls Royce car dons an exclusive mascot and not the Spirit of Ecstasy or the Flying Lady? Also give details of the mascot. 
    
9. For which detergent brand did film star Govinda model? 
    
10. This logo belongs to a division of a large company that derives its name from its mascot. Also, this division’s name has become a generic term that is used in industry now. Identify it.

 

 

Ten all-correct entries will receive a copy of Murray Oxman’s How to Read People Like a Book, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 25 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.