The Strategist Quiz (#092)

 

1. Sitting at his home office in the Indian subcontinent, he used a Kaypro computer and a modem to communicate with his contact in Los Angeles while working on a movie script in the mid-80s. Name him.
    
2. Name the company that pioneered the concept of brand management way back in the 1930s. It created an organisational structure that made individual managers responsible for each brand’s success. 
    
3. Name the invention and the school teacher who also served as an undertaker and took up the challenging task of replacing a manual process by an automatic one in 1889. It increased reliability and also ensured privacy. 
    
4. To which brand can the Ambassadors of Elegance be linked? 
    
5. Which company changed its corporate identity on the 50th year of the discovery of DNA, which also happened to be this company’s 25th anniversary? 
    
6. Who first conceptualised a cost-effective way to connect with readers for book-signing events around the world remotely? Also name the term now attributed to it. 
    
7. Name the company which has released the first e-book with a colour display. Also mention the brand name given to it. 
    
8. What are 3M, 3G, 3K and 5S? 
    
9. Which product was sold under the brand names of Red Lamp, Annapurna and Golden Tree? 
    
10. Name the mascot and identify the brand it is associated with.

 

 

 

Ten all-correct entries will receive a copy of Murray Oxman’s The How to Easily Handle Difficult People Handbook, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 1 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.