The Strategist Quiz (#122)

 

1. Whose product launches have had the code names Cupcake, Donut and Éclair? 
    
2. Name the oldest legal journal published in India? 
    
3. In which country is Tata Motors launching its Indica electric car before rolling it out in India in 2010? 
    
4. What is the name given to a corporate structure in which a number of organisations link together, usually by taking small stakes in each other to have close business relationships, often being suppliers to each other? 
    
5. The founder of which company in the 1930s worked for the Elka Company before he started on his own? 
    
6. The components of this invention that were put together in 1907 by an asthmatic janitor working in a department store in the US, consisted of an electric fan motor, a soap box stapled to a broom handle and a pillow case. Which product and brand was born out of this invention? 
    
7. Who said this about whom: “One of the great industrialists, may God preserve him”? 
    
8. Which brand is linked with the origin of the concept instant fashion? 
    
9. Whose mascot is Dr Rabbit? 
    
10. Identify these fast-moving brands by their logos.
    
    

 

 

Ten all-correct entries will receive a copy of The Capstone Encyclopaedia of Business, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 11 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.