The Strategist Quiz (#411)

1. This Indian brand bears the name of the title of Mario Puzo's bestselling book. It is manufactured by a company that was set up during the 1960s. Name the brand and the product category it belongs to.
    
2. The 'Extra Special Old Highland Whisky,' was introduced in 1909 by this company and another one it created in 1820, originally, known as "_____ Old Highland Whisky, was re-launched in 1909 with a new brand name. Name them.
    
3. This brand is more than 100 years old. One of its founders named it by the time of the day he believed most people drank coffee. Name the brand, its founders and current owner.
    
4. What was founded as one of the world's first email newsletters in the beginning of the internet era and before the dot com bust?
    
5. In 1871 this person used his small savings to open his own shop, in Glasgow, Scotland and by the 1880s the business had grown to more than 200 shops. In 1929 his grocery retail business was one of the companies that merged with other brands to form a food group with more than 3,000 stores. The group traded in the high street under various names, but was registered on the UK stock market as Allied Suppliers. Name the person and the brand he founded.
    
6. This company's creations shared the stage with the discoveries of Alexander Graham Bell and Thomas Alva Edison at the Paris Universal Exhibition otherwise known as the World's Fair in 1878. It was also one of IPL's official partners. Name it.
    
7. Whose guiding philosophy is "Love All - Serve All"? This chain set up its first outlet in London and is now owned by a Native American tribe in the US.
    
8. This cigarette brand introduced in the 1890s took its brand name from a sport, which had Santa Claus endorsing it with his image on the pack some time during the 50s. It also used to publish a puff chart to indicate that it was a much superior product.
    
9. Which company marketed the first commercially manufactured in car satellite navigation system?
    
10. Name the brand and its mascot from the visual.
    

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: June 2 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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