The Strategist Quiz (#418)

1. Who are Infoladies and where do you find them?
    
2. If investors are bidding up prices for a Macallan, Yamazaki, Bowmore or a Karuizawa, what are they investing in?
    
3. This word is derived from the Greek words for mind and meaning to bend or turn and was actually coined by a Romanian doctor. Today this also refers to smart drugs, memory enhancer, neuro boosters and intelligence boosters or supplements and functional foods that improve one or more aspects of mental function, such as working memory, motivation, and attention. It is said that they are most sought after in the Silicon Valley now. Name it.
    
4. Sixteen companies in the US are joining _____ in the coalition aimed at America's so-called "lost generation" of millennials. They have formed the 100,000 Opportunities Initiative, a business coalition committed to hiring 100,000 at-risk youths as apprentices, interns and part- and full-time employees by 2018. Who is the prime mover of this concept?
    
5. This person, at the age of seven, had repaired the doorbell of his family home in London and presented his mother with an invoice signed _____, Electrical Engineer. The same person while working for EMIs labs in the 1930s was responsible for inventing the binaural or stereophonic sound recording. Name him.
    
6. What is the buzz word used to describe the reverse of working from home? It is used mostly when employees keep in touch with their family using their official cell phones, text messages or virtual networks etc.
    
7. In the mid-19th century, when modern means of transportation were encouraging dreams of exploration, Louis Vuitton began to create personalised trunks for things like photographic equipment, musical instruments, camp beds, shower rooms and dressing tables all took to the road. An author's desire for an ideal trunk to keep his books took shape in May 1927 in form of the library trunk. Designed by Gaston-Louis Vuitton, it is a marvel of secret drawers and snug shelves that accompanied the writer on his travels. This trunk was rediscovered in the basement of Ritz in Pairs after a long time along with a long lost manuscript. Name the author and the title of the manuscript.
    
8. Who is selling these cosmetic brands to whom: Design, Silvikrin, Wellaflex, Forte, Wella Styling, Wella Trend, Balsam Color, Hugo Boss, Dolce and Gabbana, Gucci, Lacoste, Christina Aguilera, Escada, Gabriela Sabatini and James Bond 007?
    
9. "Eat like you mean it" is this chain's motto which is opening shop in India. Name it.
    
10. Identify the logo and name the advertising agency that designed it.

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: July 21 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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