The Strategist Quiz (#433)

1. It is said that a term generally used by retailers in the West, especially during November. It originated in the mid-60s thanks to the Philadelphia Police department. Name it.
    
2. This person from the Nordic region was called the King of Spirits during the 1870s.He introduced fractional distillation which produces liquor without fusel alcohol in 1877, under the name "Tiodubbelt Renadt Brännvin". Brännvin literally means "burnt wine". Fusel alcohols, also referred as potato oil in Europe and are a mixture of several alcohols produced as a by-product of alcoholic fermentation. Name him and the brand he created.
    
3. Established in the early 1900s in the UK this brand is still in existence. It once sponsored legendary rock bands like the Rolling Stones, UB 40, Serge Gainsbourg and Rod Stewart. Seven years ago it launched a range of its products inspired by The Beatles. The company caused a degree of moral outrage in the 50s by introducing the zip-front to women's jeans. Name it.
    
4. This brand of shoes was worn by Marty McFly in the 1989 movie back to the future when he travels to the future date of October 15, 2015. These were self lacing shoes. In 2011 a limited edition was launched for charity purposes, now the brand plans to launch it for general consumers. Name the brand and version.
    
5. Which business group is launching India's first hybrid online retailing venture, a combination of a portal that will list brands and handle payment transactions and brick-and-mortar stores that will set prices, deliver products and provide customer support? Name it too.
    
6. What is common to the erstwhile Bank of Chettinad and Bank of Madura and the currently operational banks IOB and Indian Bank?
    
7. This invention that was the first commercial version of a product was introduced in the US in 1857. Its advertisements ran the tag line "The Greatest necessity of the age". It replaced water, rags, sticks, sand, leaves, corncobs, animal furs that were being used as alternatives. It is still an essential item even today. Name the product and its inventor.
    
8. What is the connection between the term "Dismal science" and Tata Steel? Dismal Science is a derogatory alternative name for economics.
    
9. Which brand's breakthrough baseline released in the late 80s was reportedly based on the last lines of executed killer Gary Mark Gilmore?
    
10. Identify the brand from the most important constituent of its logo. It has recently launched products for men.

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 3 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.