The Strategist Quiz (#452)

1. A Super Ball is a toy based on a type of synthetic rubber invented in 1964 by chemist Norman Stingley. It is an extremely elastic ball made of Zectro. Super Ball has a very high coefficient of restitution and dropped from shoulder level, it snaps nearly all the way back; thrown down by an average adult, it can leap over a three-story building. Connect this with a famous event that generated over $620 million in a day. Name the event and the person who gave its name.
    
2. In 1897, a German had a dream of becoming a Mexican brewing legend. It's unusual for a German man living in Germany, but he saw an opportunity to bring his beer expertise across the seas. He embarked upon a 7,000-mile voyage and moved to Mexico and founded a brand. He originally named it as a Roman numeral way of ushering in the 20th century. Name him and the beer brand.
    
3. Name the term that was coined by Fredrick F Reichheld and his colleagues at Bain & Company when they identified close connections between customer retention, growth and profits way back in the mid-1990s.
    
4. This is a statement made by a famous lady inventor: "I'm an inventor. When I'm designing a product, everything in my mind is about how is it going to make your life simpler? I guess that's just how I look at things." Last year a Hollywood film starring a popular actress was based on her story. Name her and the movie.
    
5. What is the buzzword used for the act of taking meagre resources like budget and staff and spreading them as thin as possible to cover most projects, generally done in order to save marketing costs?
    
6. Who made this statement in the early 1930s, "I'd put my money on the sun and solar energy. What a source of power! I hope we don't have to wait till oil and coal run out before we tackle that. I wish I had more years left"?
    
7. Connect a term coined by American writer O Henry (William Sydney Porter) in the book Cabbages and Kings (1904) to a clothing brand and what do you arrive at?
    
8. This town in eastern India gets its name from a Portuguese word that means the mast of a ship. It was a Portuguese settlement and is famous for a kind of smoked Indian cheese. Name it.
    
9. The Sada Sexy Raho campaign has been launched for which brand?
    
10. Identify the logo and describe what its design represents?

 

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