The Strategist Quiz (#467)

1. Who is launching a range of fragrant perfumes under the brand name "Lust"?
    
2. It is one of the oldest companies listed in the Dow Jones Index since 1896 that started in this city in the New York state. The motto of this city is: "The city that lights and hauls the world." During the late 60s and early 70s, one of its utility operations managers found that its mailing operations personnel process an average of 50,000 pieces of incoming external mail daily. Instead of the mail getting dropped off at the downtown post office, the company got a ZIP code __ for its own mailroom. Name the company, the city and mention its ZIP code.
    
3. These German software engineers were told by their employer IBM in the 70s to stop working on a project that linked processes in several parts of organisation. Rather than abandon the project they started their own company. Name it.
    
4. Who said this, "We are gambling on our vision, and we would rather do that than make 'me too' products. Let some other companies do that. For us, it's always the next dream."?
    
5. This motor company was founded in very early 1900s by a Scottish American. He was a high school dropout who founded a company that later became the world's largest auto company. Within a few years of forming his company he ran it to the ground and was kicked out of the company by his partner. Later he sold his stock for a mere $100,000, held low-paying jobs and and died penniless as an inspector at the Detroit School of Trades. Name him.
    
6. This snack brand was launched in 1999 by an MNC in India. It used traditional Indian kitchen ingredients and took 220 trials to make what it is today. It got its name when the company was testing it with consumers and it had them saying that they loved its crunchiness and it was very __. Name the brand.
    
7. Connect Wipro Limited's (computer division) first employee (1980) to India's first 8bit microprocessor-based computer made by ECIL (1978). What do you arrive at?
    
8. Vasco da Gama was ordered to find a sea route to India for __ and Christ. Fill in the blank. It was commerce first and faith next.
    
9. Which brand uses the phrase "Better Matters" for its branding and baseline?
    
10. Identify the brand named after this goddess one of whose famous sculptures is found in ruins close to the Turkish city of Kusadasi.

 

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