The Strategist Quiz (#468)

1. This digital media company gets its name from the act of people combining pieces of the web in interesting ways. For example plotting photos from your Flickr account on Google Maps or picking up a video from You tube and posting it on a blog. It is also responsible for creating a day that commemorates a global phenomenon in the month of June. Name the company and the day that is celebrated.
    
2. This company worked with a related branch of British Secret Service MI6 called MI9 whose mission was providing aid for escapes from prisons during WW-II. Since it had developed capabilities to print on silk and tissue paper it created a special edition of __ for World War II prisoners of war held by the Germans. Hidden inside the __ box were maps, compasses, real money and other objects useful for escaping. They were distributed to prisoners by charities and the International Red Cross. Name the product and the company.
    
3. It is a law that stems out of an observation in economics that in many markets it is rational for producers to make their products as similar as possible. Basically leading to the fact that products marketed in retail should be similar. This is also referred to as the principle of minimum differentiation. It is named after the person who propounded it. Name it.
    
4. Which brand in its recent ad finds homemade pickle being sent by the mother of an astronaut who is in a space station having his paratha?
    
5. Who has launched a limited edition "Watt a Box" that has a compartment for food, a built-in power bank and leads for charging your cell phone while eating? It is presented to the customer when food is delivered home.
    
6. What did the publishing of a green paper in the Federal register of US in 1998 lead to?
    
7. What is the buzzword used to describe the initial spurt of energy one pours into work after returning from vacation or a relaxing weekend. It generally wears off by lunch on a Monday or the day one resumes work post a holiday.
    
8. The celebrity chef Vikas Khanna and badminton player Saina Nehwal are the brand ambassadors for which brand?
    
9. For what will these five brands be seen together - Cadbury 5 Star, Airtel, Shop CJ, Amazon and AirAsia?
    
10. Identify the brand from the first version of its mascot released in the early 1900s.

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: July 5 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.